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Use Cyber Risk Ratings by Bitsight in Orbis to understand the level of cybersecurity risk posed by your key third parties. And integrate Orbis’ award-winning data into Moody’s full suite of anti-financial crime solutions to achieve compliance, understand risk, and make decisions with confidence about who you work with. Orbis’ global company reference data, encompassing firmographics, company size metrics, and corporate hierarchies, along with our unique proprietary data types, caters to an enterprise's functional and analytical requirements. Orbis can help banks resolve existing data issues by highlighting duplicate records and companies. More data means more actionable insights to manage risk, act decisively and advance their business.
Static records age fast, which is why modern teams are shifting toward real-time firmographic intelligence rather than relying on periodic refreshes. For example, combining firmographic segmentation with social media activity and engagement patterns can reveal deeper market trends and company dynamics. Getting your hands on good firmographics is just the first step. While demographics are used to build profiles of individual customers, firmographic data reveals the essential characteristics of your business customers. Firmographic data is the corporate equivalent of demographics. Let’s explore what firmographics are, how businesses use them, and why they matter for your growth strategy.
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You should also be tracking your website activity to keep tabs on where your leads are in their customer journey, enabling you to correlate firmographic data with insights into behavior, interests, and readiness to purchase. Using it ensures that your team focuses their time on leads and firms that are well-qualified for your product or service, and that your messaging is relevant to your target audience. Unlock the power of data in credit origination with insights designed for banking professionals to improve efficiency and risk assessment. Trusted data sources reduce manual checks and preserve resources for high-value interactions, while demographics-informed messaging improves relevance across audiences in the industry. B2B needs both — firmographics to qualify the company, demographics to target the right person. Where demographics tell you a person's age, location, and income — firmographics tell you a company's industry, headcount, revenue, and legal structure.
Our extensive data ecosystem provides in-depth insights into the technology utilized by various organizations, facilitating accurate targeting and tailored marketing strategies. This metric is vital for understanding customer segments and competitive landscapes. For instance, understanding a company’s size or annual revenue can help determine which products or services would best suit its needs. This information allows sales teams to create tailored strategies and better understand the customer’s buying journey for increased sales.
Detailed segmentation can be incredibly insightful for the personalization of campaigns and improving their effectiveness with a detailed understanding of prospective clients. This allows sales teams to send out informed and personalized outreach that is boosted with content relevant to each prospect’s sales cycle stage. Determining the location of a target company can be influential in understanding their business, needs, and problems they may possibly be facing. This combined with a clear understanding of annual revenue serves to indicate a company’s size. An understanding of revenue can also be used to identify companies that would benefit the most from purchasing a product and which one would be most beneficial in growing their revenue.
B2B interactions especially rely on a variety of information that not only gives you insights into the people working at an organization, but also the values, operations, and buying habits of the company at large. Firmographic Data is a set of characteristics related to firms or companies that group them together to form market segments. The B2B sales process is rarely swift or straightforward, because you are often required to win over multiple decision-makers before a final purchase can be reached. Firmographic data helps you understand where an organization is now, where they’re going next, and what they might need from you to get there.
What is firmographic segmentation?
Formerly a Bureau van Dijk (BvD) flagship solution, Orbis can help you simplify the decision-making process with extensive data, timely insights and cutting-edge tools aimed at helping you navigate an era of exponential risk and grow your business. Firmographic data can help you improve your market segmentation, enhance lead generation and marketing campaigns, find new potential business partnerships, learn about your competitors and get their contact information, and more. You can find firmographic data through public records, marketing databases, business directories and third-party data providers. Companies can be sorted by location, number of employees, industry, revenue and more. An example of firmographic segmentation is the ability to sort companies in a file or dataset. By collecting and analysing firmographic data for marketing purposes, organisations can identify their perfect customer profiles and segment audiences more accurately, leading to improved engagement.
- ZoomInfo is the AI GTM Platform built on the GTM Context Graph, 100M+ companies and 500M+ professional contacts unified with technographics, intent signals, and AI agents so revenue teams act in one environment instead of stitching tools together.
- In B2B marketing, firmographic data identifies and segments target companies, enabling focused outreach to organizations most likely to benefit from your solutions and have the capacity to purchase.
- It provides insights into a company's market reach, regional preferences, and potential logistical or regulatory challenges.
- As demonstrated in the infographic above, each B2B segmentation method reveals different insights about prospects, their business goals, their company, and factors that may potentially influence a final purchase decision.
AI-extracted overview, business segments and industry classification so you instantly understand what a company actually does. Purchase data packs and download records in batches with NAICS, primary-category, and US-only options. It can often be a time-sensitive operation in which companies need to respond quickly to changes to avoid missed opportunities. Having analyzed and defined target niche markets, companies can employ predictive analytics to forecast future trends and behaviors, opening up yet more opportunities for growth in otherwise restrictive territory. To successfully position products and services companies must ensure that they know and understand their clients, have analyzed their competitors and are able to effectively communicate the uniqueness of their own brand. Failure to address leads in the right way will lead to wasted investment and greater churn as they reject clumsy advances and look for alternative, more attentive providers.
Native integrations with your CRM and sales engagement platforms reduce manual steps and keep records current without requiring separate data operations work. A provider with 450M records but weak coverage in mid-market SaaS companies delivers less value to a SaaS vendor than a smaller database with deep, accurate coverage in that segment. A quarterly refresh on industry classification is acceptable; a quarterly refresh on direct dials is not. Contact data (email addresses, direct dials) decays faster than firmographic attributes like industry classification or headquarters location. "Finished-database" providers (ZoomInfo, Cognism, Apollo) deliver records ready to consume in a CRM or sales engagement workflow. Additionally, the B2B buyer tends to purchase and consider more complex products and services with much larger price tags than B2C purchases.
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Simply put, firmographics describe any data that reveals key business characteristics – from basic company details to complex organizational structures and company growth metrics. However, contact data attached to firmographic records (names, email addresses, phone numbers of individuals) may require GDPR compliance depending on how it was collected and how it is used. Others employ human researchers to confirm records on a defined refresh cycle, such as SalesIntel's 90-day human verification cadence. Look for providers with continuous or quarterly refresh cycles for contact records, and ask specifically about how they handle company events such as acquisitions, relocations, and headcount changes. In B2B targeting, you use firmographics to identify and prioritize companies that match your ICP, then apply demographic and psychographic data to personalize messaging for specific buyers within those accounts.
Multinational firms, meanwhile, often prefer on-demand, distributed digital services. For example, while many SMBs want one-size-fits all solutions to help reduce total complexity, many enterprises are after custom-built tools and technologies to help address specific issues. Understanding the physical and market size of potential B2B buyers can significantly improve sales targeting. Instead, potential purchasing partners are pre-sorted into relevant categories. If marketers, sales teams, and C-suites have access to segmented information that classifies prospective clients by size, location, revenue, or current growth trajectory, they don't need to spend time and effort separating this data before making decisions.
As a result of firmographic segmentation, the effect of marketing content and strategies can be compounded with personalization. New target markets also serve as a learning tool for how previous campaigns can be improved upon to increase their influence in the future and reach different target segments. Executive titles are an instrumental aspect of firmographic segmentation as they focus on an individual or specialized group within a business, rather than the company as firmographics a whole. Not only can this inform product creation, but it can also help marketers identify key windows when companies are likely to be open to making a purchase.
Enterprise teams need company intelligence that goes far beyond basic firmographics. It's the shared foundation across every team that touches company data — each with different depth requirements. Firmographic data isn't just for sales teams. Global Database connects directly to 400+ government registries across 200+ countries, covering firmographics, financials, directors, shareholders, UBO data, and corporate linkage. Whether you're building an ICP for outbound sales, screening vendors for compliance, or sizing a market for investment decisions — firmographic data is where it starts.
